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Aston Martin DB5 becomes first classic to be sold through social media

Thursday 20 October 2016, By Autovolo

Aston Martin DB5 becomes first classic to be sold through social media

Aston Martin DB5 becomes first classic to be sold through social media

A 1964 Aston Martin DB5 has broken new ground by becoming the first classic car to be sold over social media, as well as coming as the largest known transaction to have been performed on Apple Pay.

Auctioneering company Coys sold the Aston for £825,000 through social media platform Vero. Payment was then taken through the Apple Pay app. 

The car, which comes as a right-hand-drive example Silver Birch car, features red leather trim, as well as a full engine restoration. The suspension and gearbox have also been given a major overhaul. 

Coys announced at the recent Paris Motor Show that a number of its historic cars would be available to purchase through Vero, including this particular DB5. The Aston even featured on the Coys exhibition stand at the show.

The anonymous buyer of the DB5 is said to have seen the car on its stand in Paris, and decided that they were going to purchase it almost right away.

Chris Routledge, CEO of Coys, said: “The proud new owner saw the DB5 at the Paris Motor Show, he was overjoyed to see the car of his dreams and didn’t want to lose it.

“He was keen to quickly get in front of the queue, so a few days later he hit the ‘Buy Now’ button on Vero to guarantee the purchase, leaving two other collectors disappointed in his wake.”

Routledge also said that the sale was an important step in furthering Coys’ online presence, showing a completely new way to purchase classic cars.

“The ‘Buy Now’ feature on Vero will give informed and savvy collectors the best machines and we certainly feel that Coys’ presence on Vero will give our clients that essential edge.”