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Bespoke Rolls-Royce models celebrate UK music scene

Thursday 30 March 2017, By Autovolo

Bespoke Rolls-Royce models celebrate UK music scene

Bespoke Rolls-Royce models celebrate UK music scene

Rolls-Royce has built nine bespoke Wraiths to celebrate the legacy of some of Britain’s most respected musicians.

Created in partnership with artists such as Roger Daltrey from The Who and Sir Ray Davis of The Kinks, the hand-built ‘Inspired by British Music’ cars will incorporate design touches unique to each artist they commemorate.

Torsten Müller-Ötvös, chief executive of Rolls-Royce Motor Cars, said: “The enduring allure of Rolls-Royce has been encouraged over the years by some of the world’s most famous and important music icons. So many have turned to Rolls-Royce to celebrate their success with the ultimate display of originality and creativity.

“This collaboration – with some of Britain’s most celebrated musicians – promises to add to this legacy, creating truly unique collectors’ items which also support worthy charities.”

A proportion of the value of each car will be donated to a charity chosen by each artist.

The first two cars in the series were designed with Daltrey, and are inspired by the star’s history. Therefore, the first vehicle comes with The Who’s famous bullseye logo on the face of the dashboard clock, while lyrics from the band’s 1972 single ‘Join Together’ and 1976 tune ‘I Can See for Miles’ are etched into copper door accents.

Daltrey said: “It’s been immense fun working in collaboration with Rolls-Royce to create two cars which capture some of The Who’s iconography so beautifully.

“Both cars will raise vital funds and awareness for the Teenage Cancer Trust, and will be among the ultimate collectors’ pieces for any The Who aficionado.”

The series is also set to feature cars created in partnership with Dame Shirley Bassey, Status Quo and Ronnie Wood.