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DS 7 Crossback embarks on UK tour

Friday 30 June 2017, By Autovolo

DS 7 Crossback embarks on UK tour

DS 7 Crossback embarks on UK tour

A one-off, pre-production version of the forthcoming DS 7 Crossback is now touring the UK.

The journey will present members of the public with their first opportunity to catch a glimpse of the SUV ahead of its launch in 2018.

Transported in a specially-commissioned vehicle, the DS 7 Crossback began its tour at the DS Urban Store in London. Visitors at the event were also able to explore a virtual-reality version of the SUV through the DS Virtual Vision experience.

The UK tour will carry on until October, and will see the DS 7 Crossback travel to a range of DS events and stores across the country – including sites in Manchester, Newcastle, Southampton and Glasgow.

Arnaud Leclerc, UK DS brand development director, said: “DS is bold and daring yet the brand also seeks to keep in touch with our prospective clients through a human touch. DS 7 Crossback UK Tour is therefore a natural choice for presenting our new SUV to bring it as closely as possible to potential buyers. This is because the UK Tour is much more than a preview showing: it is a great chance for the general public to enter the DS brand world, with hi-quality DS Virtual Vision as an experience the closest to reality”

A special launch edition of the SUV – dubbed the La Première – is available to order online until December 31. This model features 20-inch alloys, La Première emblems on the front doors and three special colour choices – perla nera black, pearls white and artense grey.