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DS Automobiles produce 400,000th DS 3

Thursday 08 December 2016, By Autovolo

DS Automobiles produce 400,000th DS 3

DS Automobiles produce 400,000th DS 3

DS Automobiles has reached the 400,000 DS 3 mark with a special edition Performance Black model.

The car was the 400,000th vehicle to roll off the production line at PSA’s Poissy manufacturing facility near Paris. Following its completion, it was then delivered to its owner, Marine Laurent, by the director of DS World Paris Julien Faux.

The DS 3 was the first present-day DS vehicle to be launched. The new round of manufacturing saw the introduction of a ‘Made in France’ guarantee – an idea that has been at the heart of the company’s manufacturing process since production commenced in 2010. This approached has helped the DS 3 become the firm’s best-selling model.

Laurent said: “I had to have this DS 3 as soon as I saw it. Even though I was already a DS driver, this new model is just irresistible because of its timeless character and personalisation options. I think it’s unlikely that any two DS cars will look the same.”

Laurent’s vehicle was specified with design features such as matt black bodywork, carbon fibre side skirts and a gold roof.

A survey of 6,000 customers that was conducted between 2011 and 2015 revealed that the DS 3 had equal appeal to both men and women. Of those participants, 72 per cent said the DS 3 had a ‘sporty’ image, while 62 per cent said it was ‘fun to drive’ – the primary factor in their decision to purchase the vehicle.