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Millennials want to help the environment through 'green' vehicles, survey shows

Monday 19 September 2016, By Autovolo

Millennials want to help the environment through 'green' vehicles, survey shows

Millennials want to help the environment through 'green' vehicles, survey shows

A new survey has revealed that three-quarters of European millennials would choose purchasing an eco-friendly car as the primary action to make their lives greener.

The study, which questioned 2,500 people between the ages of 18 and 34, was commissioned by Nissan Europe. Of those people, 76 per cent thought that driving a ‘green’ car was the best thing they could do to make their lives more environmentally responsible.

Among those people asked, 77 per cent said that they currently owned a car. Although not all of these had an electric car, nearly two thirds said that they were likely to buy a hybrid car in the next 10 years, with more than half of those questioned saying that they would consider purchasing an electric car in the same time period. 

Gareth Dunsmore, director of electric vehicles at Nissan Europe, said: “We’ve always known that millennials are the challenger generation but our European study has also revealed that they’re the future ‘change-makers’ – willing to make drastic lifestyle choices to make a meaningful difference to the world they live in.

“It gives me immeasurable hope to see that millennials believe electric vehicles, such as the Nissan LEAF and e-NV200 that are already on the road today, are part of the solution for a more sustainable future. As an industry we must work harder to engage the interest and needs of this group.”

The survey also found that global environmental issues were at the heart of millennials concerns. These included areas such as climate change and air pollution.