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New Rolls-Royce Phantom raises the bar for luxury cars

Friday 28 July 2017, By Autovolo

New Rolls-Royce Phantom raises the bar for luxury cars

New Rolls-Royce Phantom raises the bar for luxury cars

Rolls-Royce has revealed the new eighth-generation Phantom, hailing the new model as the “most silent car in the world”.

Based on a new all-aluminium ‘Architecture of Luxury’, the new Phantom boasts an even greater level of ‘Magic Carpet Ride’, thanks to it being “lighter, stiffer, quieter and more technologically advanced”, according to Rolls-Royce.

A new 6.75-litre twin-turbocharged V12 powers the Phantom, delivering 563bhp and 900Nm of torque. This is paired with an eight-speed ZF automatic gearbox.

There’s 6mm two-layer glazing all over the car, as well as more than 130kg of sound insulation – just two features that contribute to the Phantom’s silent claims.

Rolls-Royce has also claimed the latest Phantom is the “most technologically advanced Rolls-Royce ever”. It makes use of a number of assistance features, including a four-camera system with panoramic view, night vision, cross-traffic warning, a Wi-Fi hotspot and collision warning. There’s also the latest versions of BMW Group’s entertainment and navigation programs.

The Phantom features a number of instantly recognisable design cues, including the iconic Pantheon grille – which has been integrated into the car’s bodywork – and the Spirit of Ecstasy statuette. Large 22-inch wheels fill the car’s significant arches.

The cabin is as luxurious as you’d expect from a Rolls-Royce. There’s the Starlight Headliner, leather upholstery on seemingly everything and a drinks cabinet with whisky glasses and a decanter.

Commenting on the new Phantom, Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars, said: “From its debut in 1925, a Rolls-Royce Phantom has been the choice of the world’s most influential and powerful men and women, and as a result, a constant presence at history’s most defining moments.

“As this next chapter in the Rolls-Royce story opens, the New Phantom points the way forward for the global luxury industry. It is a creation of great beauty and power, a dominant symbol of wealth and human achievement. It is an icon and an artwork that embraces the personal desires of each of our individual customers.”

The new Phantom will likely cost around £400,000.