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Rolls-Royce finishes work on final Phantom VII

Tuesday 31 January 2017, By Autovolo

Rolls-Royce finishes work on final Phantom VII

Rolls-Royce finishes work on final Phantom VII

Work on the final Rolls-Royce Phantom VII has been finished at the luxury manufacturer’s Goodwood production facility.

The completion of this last example is an important milestone for the British brand, which unveiled the original Phantom VII to the world in 2003.

Rolls-Royce will now decommission the current Phantom’s production line to make way for the Phantom VIII. The firm says the next-generation model will use its new all-aluminium architecture.

Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars, said: “From its introduction a little over 90 years ago, every motor car that has borne the title ‘Phantom’ has reset the standard by which all other luxury goods are judged.

“As Phantom VII gracefully leaves the stage, having defined the first chapter in the renaissance of Rolls-Royce, we look forward to building on its remarkable success with the imminent arrival of its successor.

“A bold, new statement built on an all-new architecture promises to light the future of the world’s most celebrated name in luxury.”

A Rolls-Royce collector commissioned the final Phantom VII, and had it designed to resemble the aesthetic of a 1930s ocean liner.

To fit the look, the Phantom has been painted a Blue Velvet colour and features a twin coachline with ocean liner motif to the shoulder. Pinstripe tyres and a solid silver Spirit of Ecstasy statuette have also been added.

Inside, the car’s clocks imitate the style of the radio clocks used aboard the old ocean liners, while Powder Blue upholstery continues the nautical theme.

Rolls-Royce says its new aluminium architecture will feature on all cars it produces from 2018 onwards, hinting when the next Phantom might be revealed.